We audit, fix, and optimize HubSpot for B2B SaaS teams so every visitor,
trial, demo request, and opportunity is captured, nurtured,


You can’t clearly answer: Which channels actually create pipeline and MRR?
Trial signups, demos, and inbound leads live in different tools with no single source of truth.
Sales complains about “bad leads,” marketing complains about “no follow-up,” and nobody trusts the numbers.
You’ve bolted on tools (Clearbit, Calendly, in-app events, forms) but HubSpot is barely stitched together.
Leadership wants board-ready metrics (pipeline, win rates, CAC, LTV), and you’re stuck hacking spreadsheets.


Map the journey from visitor → lead → trial/demo → opportunity → customer → expansion.
Audit HubSpot objects, properties, and integrations (website forms, product data, billing, support).
Identify data gaps that make it impossible to trust MQL, SQL, and pipeline numbers.
Highlight quick wins to close obvious revenue leaks.


Clean up source and campaign tracking so every lead has a reliable origin.
Align lifecycle stages and lead statuses across marketing & sales.
Set up basic and multi-touch attribution views (where possible) inside HubSpot.
Make it easy to see which channels actually create pipeline and MRR.


Design scoring models based on fit (company size, industry, role) and intent (pages viewed, events, emails).
Route high-intent leads to sales instantly with SLAs and notifications.
Create clear rules for PLG vs sales-led motions (self-serve vs talk to sales).
Make sure no qualified lead waits days for a response.


Fix lifecycle stage logic so contacts and companies move cleanly from subscriber → MQL → SQL → opportunity → customer.
Build nurture flows for cold leads, low-intent trials, and recycled opportunities.
Automate follow-up sequences after demo no-shows, trials, and pricing page visits.
Hand-off automations between marketing, SDRs, AEs, and CS


Redesign pipelines for your sales motion (SMB, mid-market, enterprise).
Standardize stage definitions and required fields so forecast accuracy improves.
Build dashboards that show pipeline, win rates, cycle length, and ACV by segment.
Give leadership board-ready views on pipeline and MRR growth.


Create simple playbooks: how SDRs, AEs, and marketers should use HubSpot daily.
Run tailored trainings for marketing, sales, and RevOps.
Produce short Loom videos & SOPs for repeatable workflows.
Offer ongoing Q&A support post-audit to keep the system actually used.

Clear visibility from leads and trials all the way to MRR.
20–40% more consistent follow-up on high-intent leads and trials.
Agreement between marketing, sales, and RevOps on “what the numbers mean.”
Dashboards that make board meetings and investor updates way easier.
A HubSpot setup that can support aggressive growth targets, not crumble under them.

or hybrid.
We’ve seen the messy stacks, the broken lifecycles, and the “don’t open that dashboard” reports.
